About Hotel Britannia

Hotel Britannia´s history is a product of innovation and passion - built by local active business people. Hotel Britannia was established in 1965 by a group of active business people from Esbjerg. The local architect Sottrup Jensen was chosen for the assignment and received great inspiration from SAS Royal in Copenhagen. The hotel, like the SAS Royal, was almost exclusively furnished with Danish furniture art by Arne Jacobsen.

The hotel opened with 39 rooms, restaurant, bar and banqueting rooms.

In 1973, a local businessman named Tage Nyborg took over the hotel. He implemented a major extension in 1989, which meant that the hotel now had 79 rooms, two restaurants and banqueting rooms.

The new Hotel Britannia

In early 2000, the current owner Eivind Dam Jensen buys Hotel Britannia. Which means that the hotel has been unique to local hands since its opening in 1965.

In 2007 a thorough restoration and expansion will begin. Inspired by the traditions of the place and with a stylish and elegant expression, the Hotel Britannia has been renovated as a new unique experience in the heart of the city, and today it has 108 rooms, 10 conference and banqueting rooms.

 

At the turn of 2018/2019, the Dam Jensen family sold Hotel Britannia to PL Hotels Esbjerg A/S (PLH), meaning that the hotel has, quite remarkably, remained under local ownership since its opening in 1965.

Immediately following the acquisition, PLH initiated an extensive renovation and transformation of the hotel's concept. This included a complete redesign of the ground floor, the creation of a new reception area, the addition of a fitness centre, café, restaurant, and a covered terrace overlooking Heerups Have. The renovation also involved upgrading the event and conference facilities, as well as refurbishing all 108 guest rooms and corridors.

Boutiqe Hotel  | On 1 January 2020, Palle Storinggaard took over the operation of the hotel, while PLH retained ownership of the property.

Today, Hotel Britannia stands as a modern boutique hotel, where stylish surroundings, comfort, and culinary experiences come together. The hotel is home to the popular Appetiit Bistro & Vinbar, where guests can enjoy delicious dishes, carefully selected wines, and a relaxed atmosphere, with a strong focus on quality and genuine hospitality.